What’s the cheapest and easiest way to sell your product? Get people interested.
Guerrilla Marketing is a new trend that is becoming increasingly popular with companies today. Jay Conrad Levinson, who has been credited as the man who coined the phrase, says,
soul and essence of guerrilla marketing is — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
These guerrilla style campaigns have been popping up everywhere, Most recently TechCrunch highlighted this example for the upcoming 20th Century Fox Film, Chronicle. Using the technique in New York City.
With the help of Thinkmodo (A viral video marketing agency) the film studio created 3 flying “people” and set them loose on the the New York City Skyline. Check it out:
The hope with campaigns like these are always to drum up some word of mouth about the new product or project and to get consumers not only involved, but excited about what’s to come. Often these campaigns don’t cost the company very much money out of pocket and have the ability to create tons of buzz.
My personal favorite example of Guerrilla marketing involved just a simple billboard posting. New York City based advertising agency Saatchi & Saatchi was having construction done on their reception area, requiring them to board up their store front area for a few days. Well in the middle of the night rival advertising agency TBWA pulled a clever guerrilla technique that only required a poster and some glue:
These Guerrilla strategies are so simple and creative, it is easy to see why so many companies are starting to turn here to get a
cheap Clever word out about new projects and products.
Donovan, J. (2012, January 30). Techcrunch. Retrieved from http://techcrunch.com/2012/01/30/flying-people-spotted-over-new-york-city-film-at-nine/