Last week was a busy one at Clear Channel Portsmouth. I had the opportunity to explore a few different parts of the station beyond my usual tiny intern studio. I helped one of our sales representatives complete, file, notarize, and mail all of the invoices for radio advertising in the month of June. It was eye opening to understand the business side of radio. I was astounded by the top account average monthly spend and quickly realized the power of the branding that radio is providing these clients. One example, Seacoast Harley Davidson’s spent about $3,000 dollars in June (for the record I don’t know if that is supposed to be public knowledge or not, sooo shhh don’t tell anyone I told you). But I recognize this is a very worthy, valuable investment for them because after typing their name I can instantly tell you their slogan as well as their location on Route 1. Their ads certainly have staying power with potential and future buyers.
We also have a set schedule for Beach Patrol now. Every intern has a set day of the week for their days of patrolling. My beach days are Thursdays and Sundays, so if you are ever in the Seacoast area be sure to tune in to 107.1 and 95.3 to listen to my Beach Reports!
The major event of the week was The Boston Portsmouth Air Show. All of the Clear Channel Portsmouth stations have been playing PSA’s and advertisements like crazy to support this event. The Air Show attracts at least 60,000 spectators every year…and this year organizers think it was even more than that. WERZ and WHEB were in charge of announcing one of the biggest fundraising events: a VW Plane Pull for the Wounded Warrior Project. Teams of 25 raced to see how fast they could pull a 150,000 pound FedEx plane down a track.
It was our job to keep the teams encouraged as they tugged the plane and keep the spectators of the event entertained. The Plane Pull raised over $40,000 dollars for Wounded Warriors, an organization that “serves military service members who incurred service-connected wounds, injuries, or illnesses on or after September 11, 2001 and their families.” It feels great to be helping out such a worthy cause. The organizers of the event were generous enough to let the Clear Channel Portsmouth Team pull a plane. And man it was challenging, the hardest game of tug-of-war I have ever played!
Announcing and participating in the Plane Pull was hands down the most fun and most tiring/inspiring event I’ve been a part of thus far in my internship. To make a donation in support of the Wounded Warrior Project, please visit www.woundedwarriorproject.org