- The topic of your website and its audience. This should include a description of the overall tone and purpose for your website.
- For this project I chose to have a bit of fun and explore the popular tutorials often seen on the new social sharing site Pinterest. I really wanted my website to be something that no one else in the class would think to do. The intended audience is anyone and everyone who enjoys crafting and might want to know if their time and money will be well spent completing these popular tutorials. I strive to have a conversational tone on kathowland.wordpress.com. I want the reader to feel like they were actually talking to me – so I continued to use this style while writing the Pinterest Project pages (sidenote: say that ten-times fast..woah).
- The goal of your website. What purpose is the website intended to achieve? This section should provide reasons why the goals were chosen and why they are important.
- It’s the worst thing in the world to find a cool DIY on the internet, only to later discover that it could never turn out like the picture. This has happened to me on so many different occasions, and it’s no fun. The best description for the purpose of this website, is crafty myth busters or scientific hypothesis testing. Imagine a scientist a cool experiment, then has is published in a scholarly journal where people comment attempt to see if they can replicate the experiment with the same results. This website is the scholarly journal commentary and replication of Pinterest. I imagined images and instructions from blogger’s tutorials right along side with my personal images and comments that I think can help the reader achieve a better final product. I also wanted this website to be very real. If I didn’t like how something turned out – I would be very honest about it. This goal was important. If I wasn’t being honest when I didn’t like something or something doesn’t work, how could the reader trust me when I do like something and it does work?
- How the content of the site (i.e. pages, text, images, videos, pdf documents, word documents, links) is applicable to the goal of your website.
- The high quality images help the reader follow the tutorials step by step, allowing them to be sure that they are following correctly. I also wanted to link out to other bloggers who are much more skilled than me in the DIY blog department, so the creation of the Top DIY & Tutorial Sites page was made. I thought if my website readers enjoyed my reviews of projects they may want to turn to other sites to create there own reviews of projects. The content/images that I gathered from other blogs was extremely imperative to the goal of the website. Without it my website would be nothing. I am very grateful to the creators of the blogs that helped me. All of them were incredibly sweet and so willing to help.
- Organizational scheme/site structure. How are the various content groups arranged within the website? Why did you organize it the way you did?
- The first thing that you come to when you enter kathowland.wordpress.com is the About page. I’ve edited it a bit so it links to other parts of my website as well as a few of my favorite things plus information on how to contact me. I decided to have one page entitled The Pinterest Project with a basic outline of the project. When scrolling over The Pinterest Project title a drop down appears with the 3 different tutorial reviews I completed. I decided to organized the site like this because it looked very clunky when all of the projects were listed in the main organization menu. The current layout will also help if I continue to do these pinterest project reviews, because it will be very easy to keep adding them to that drop down menu.
- Visual elements. Discuss your use of color/graphics and why you chose those particular colors and graphics.
- The header photo is a photo I took at the Hub. It is a simple, classic and iconic image. I strive to make my website clean and simple. I think the calm purple background and classic header image on my header deliver this simplistic feel perfectly.
- Information sources used. These do not have to be cited in APA or MLA style; they can be links.
- Elements you are especially proud of.
- I really like the original concept of my website. It was difficult to get responses from all the blogs I contacted, but I stuck with it and I think the result is wonderful. I’ve gotten some new blog follwers who aren’t in our class!
- What changes you would make if you had more skill or time.
- In the stencil page and in the melted crayon page, I wish it had been possible to manipulate the code so that the pictures could have appeared side by side.
- Challenges you faced in the creation of your website
- Right when I was almost done with my website, wordpress thought it would be a grand idea to delete all of my photos. So I had to go back in and re-upload them all as well as re-caption them. This was super frustrating and I almost quit. But I worked through and now the images are back. It was also challenging figuring out how to create the menus but luckily with the amazing help of Group 5 we figured it out together during our in-class work day.
- Below please find proof that the blog owners allowed me to use there images:
Secretary of State, Hillary Clinton has become the hottest thing on tumblr this week thanks to Text From Hillary. If you haven’t seen the links floating around facebook or twitter I highly recommend you check it out.
The tumblr takes a photo of the sunglasses-clad, all business Hillary Clinton checking her cellphone on a military plane and captions it against another celebrity or political figure “texting” her back. The concept is simple and brilliant, and also extremely hysterical. (My personal favorite features Anna Wintour, the editor of Vouge. Click here to check it out)
But yesterday the co-creators of the site, Adam Smith and Stacy Lambe, were presented from a surprising guest submission. Hillary Clinton herself! Clinton and her staff have said that they find the tumblr hilarious and her own submission pokes fun at the creators.
I know in the past that the public has been reluctant to finding out that our world leaders are actually up on there pop-culture (Obama’s comment on the Kayne West/Taylor Swift VMA incident anyone?) But I think it’s nice to know that our politicians and government know what’s happening in the regular world. Hopefully people can take a lesson from “Hillz” and learn to embrace the creative people around them.
Fitzpatrick, A. (2012, April 10). Yes, Secretary Clinton submitted her very own ‘Text From Hillary. Retrieved April 10, 2012, from Mashable website: http://mashable.com/2012/04/10/hillary-clinton-text-from/
Image by joe.ross
Retrieved from flickr.com
Google posted a video last Thursday that featured Steve Mahan taking a trip to Taco Bell. But this wasn’t your standard midnight ‘I’m so hungry and I only have 3 bucks’ trip to Taco Bell, because Steve Mahan is 95% Blind.
Check the Video Out Here:
Steve’s errands turned into a test drive for Google self driving vehicle, stopping to pick-up Steve’s Dry cleaning as well as tasty tacos. As mentioned in this article on Wired.com; While Google did this test with the Morgan Hill Police Department, there is still some issues with the legality of having a blind unlicensed driver on open road.
The California Highway Patrol released this statment after learning of Google’s test drive:
In order to legally drive a vehicle in California; it must be done so by an appropriately licensed driver. Whether the input from a driver into the driving of a vehicle is done manually or electronically through entered commands, the driver is still responsible for the safe operation of the vehicle and is also required to abide by all existing rules of the road. Additionally, the vehicle must comply with Federal Motor Vehicle Safety Standards as well as all requirements of the California Vehicle Code. If the driver was not appropriately licensed, he could be stopped and subject to citation.
Google was of course not pleased with this response from the California Highway Patrol, which led them to realese this statement:
A licensed driver with the ability to control the vehicle ran the test from the passenger seat,” the Google spokesman said. Law enforcement officers issued a permit and provided a police escort because they were satisfied with the legality of our test.
I think that this test is much like driving in a drivers Education Vehicle. While all the radars and lasers are in control of the vehicle, the passenger (or in this test case the Google Project expert) has the ability to manually over ride and take over driving the vehicle. While I can see that the issues of legality and safety are important, I think that if we truly want autonomous vehicles on the road some day in the future we are going to have to let them be tested on the open road.
Lavrinc, D. (2012, March 29). Google’s autonomous Prius drives blind man to Taco Bell. Retrieved April 3, 2012, from Wired website: http://www.wired.com/autopia/2012/03/googles-autonomous-prius-drives-blind-man-to-taco-bell/
The Stanley Cup Champion Boston Bruins have launched a new project monday that is sure to change the way you think about professional sports teams social media.
The article found here on Mashable.com, discussed the DEN project that launched on Monday.
The Boston Bruins Digital Entertainment Network (or DEN for short) is basically the go to place for any fans wishing to connect with the Bruins’ on any and all of their social media platforms. It links to the teams tumblr, Google+, Pinterest (which is “run” by the mascot bear), has an embedded Twitter and Facebook feed on the right hand-side. The site also features links to fan contests, info about the teams cheerleaders or Icegirls, and exclusive DEN video content.
Amy Latimer, the Bruins’ senior vice president of marketing and sales says that the DEN has created better opportunities for sponsors and for fans:
Our fans are on the receiving end of great content that is accessible through all of the digital channels that they use and is distributed in a streamlined, organized fashion. And Our corporate partners now have the ability to reach more than 2.5 million unique Bruins fans per month while aligning their brand with compelling content in a manner that is fan friendly.
The Bruins organization hopes that this will strengthen campaigns that they already have as well as start new ones focused on the users of the DEN, who are clearly interested in the Bruins brand.
The reason that is such an interesting topic is because the DEN is beneficial for everyone involved. The fans get a chance to connect with the team on all of the different social channels they are already a part of, the team gets a chance to see who the major fans are and how to better care and market to them, and the teams sponsors get the chance to gear advertising directly to Boston Bruins fans. It’s a win win win.
And even better, the Boston Bruins are the first team to come out with such a integrated social platform! Sure almost every other professional team in every sport has a twitter account, but the Bruins are the first team that I’ve seen that interact with the newest social media addictions; Pinterest and Tumblr (Both of which they update frequently).
I wouldn’t be surprised if this DEN approach to tackling all of the social media platforms that professional sports fans use, will become an industry standard for other professional teams. What do you think?
Laird, S. (2012, March 26). NHL’s Boston Bruins launch a digital network to rule them all. Retrieved March 27, 2012, from Mashable.com website: https://mashable.com/2012/03/26/boston-bruins-digita-entertainment-network/
Ever find yourself wondering “How is this relevant in real life?” while sitting in a lecture? Well in the article found HERE, Michigan State University is offering a summer class this year that will certainly be useful if zombies ever attack.
With the full course title of “SW290- Surviving the Coming Zombie Apocalypse: Catastrophes & Human Behavior” The School of Social Work, Professor Glenn Stutzky, promises that this will be a thrilling course.
The class will focuses on how human behavior changes in the midst of plagues and catastrophic events such as: disastrous earthquakes, tornados, and the black plague. Before moving on to the hypothetical on-coming zombie apocalypse.
The MSU course catalogue outlines the course as this:
The question at the center of this course is, “How do humans behave in catastrophic times?” Does their behavior change in the midst of trying to survive and the decisions they face? We will examine major catastrophic events from the past, look to potential future events, and consider a concept for increasing our chances of survival.
Sound like a 2-credit course that you’re interested in? Lucky for you the class will be open for non-MSU students through the Lifelong education program March 24th.
But how does this relate to IMS?
Well check out this promotional video for the course that features the Professor Glenn Stutzky
After watching the clip, that’s super captivating and well produced; It makes me wonder if other university’s will turn to these “flashy” integrated summer courses to generate money. Looking at the title of the course itself “Surviving the Coming Zombie Apocalypse”, the class was clearly named to stir-up some interest and press attention (which it has received). No way this class could have reached the same press coverage with a title like “Changes in Human Behavior: a look into catastrophes”
While I think this is a bit shady on MSU’s part, it does raise the question- will this be a successful way to generate profits for the university? and will we be dependent on MSU grads when the zombie apocalypse comes?
Ho, E. (2012, March 12). Michigan State University offers zombie-fighting course. Retrieved March 13, 2012, from TIME website: http://newsfeed.time.com/2012/03/12/walking-dead-101-university-to-offer-zombie-fighting-course/?iid=nf-article-mostpop1
BlueCross BlueShield Minnesota launched a very cool project last year called “The Human Doing” to encourage healthy living. They put a man, name Scott, in a glass apartment inside the Mall of America where he lived for 30 days.
Here’s move-in day where the project is better explained:
So with help from: a doctor, BlueCross BlueShield Minnesota, various experts from different types of exercise, and a dietician; Scott lived in the public eye for 30 days learning healthy living practicing while gaining exercise stamina and actually losing weight!
Aside from helping a real person get real results, BlueCross BlueShield Minnesota did a great job integrating social media into the project. In the video above you saw Scott talk about the “Daily Do’s” that he did 4 to 7 of a day. These are tasks that were voted on by twitter and facebook users, as well as those physically inside the mall of amercia. These “do’s” ranged from all sorts of physical activity like 10minutes of jumping jacks, riding a certain distance on a stationary bike, hula hooping, to a modern interpretive dance seen here:
But Why is This Relevant?
Yesterday Mashable.com named the Human Doing campaign “One of the 5 Clever Social Media Campaigns to Learn From”. The article mentioned that creating an event, especially one that involves social media fans, is an alternative to launching an ad campaign. The article also mentions:
Humanizing a problem for which your company provides a solution is also a good idea
That’s one of the things that I think was so fresh about this campaign. It was a really guy named Scott interacting with everybody- not just some famous actor talking at a television camera. Scott was raw and real; using daily youtube blogs, twitter, and Facebook he became the face of the event. I hope more companies work to create great events like this one in the future!
Wasserman, T. (2012, February 26). 5 Clever social media campaigns to learn from. Retrieved February 27, 2012, from Mashable website: http://mashable.com/2012/02/26/clever-social-media-campaigns/
The indoor lacrosse team Philadelphia Wings, members of the National Lacrosse League made quiet an interesting change to their uniforms this season. The team has become the first pro sports team to use the players twitter handles on the back of jerseys as opposed to player’s last names.
Check out the jerseys HERE found at a top on article on the Philadelphia Wings website
In an article from USA TODAY- the spokesman for the Wings, Zack Llyod, said:
Incorporating Twitter was just another way of making our players even more accessible to our fans
To some degree this unique strategy has worked. At the time this USA TODAY article was published the Philadelphia wings (@PhillyWings) has 2,815 followers on twitter- today at 4:00pm they’ve increased that number to 2,876.
Personally I’m not sure I’m comfortable with this use of social media in this sort of “media hungry” way. These twitter jerseys take what is required of an average athlete to a whole new level and I think they kind of undermine the professional uniform look.
While I do think requiring athletes to keep a twitter account so they are more accessible to fans is fantastic, these twitter handles should be left linkable on the team’s website — not on the back of their jerseys.
I just can’t help thinking about how silly a professional Patriots football jersey would look if it said @DGronko on the back instead of Gronkowski
Foss, M. (2012, February 16). Indoor lacrosse team uses Twitter handles on jerseys. Retrieved February 20, 2012, from USA TODAY website: http://www.usatoday.com/sports/story/2012-02-15/lacrosse-team-uses-twitter-handles-as-jersey-names/53109090/
Tic Tac has released a whole new ad structure based on augmented reality billboards, restaurant coasters, magazine ads, and their Facebook page. An article on Mashable.com discusses that this campaign is focused around mobile apps for both apple and android products. You simply open the app and show it the Tic Tac advertisement and it transports you to a game, or perhaps a slew of new pick-up lines to use. Still confused? Check out this video released by TicTacUSA:
This advertising campaign is not the first of it’s kind this year. In fact augmented reality-enabled advertising campaigns have been used by many other companies this year (like Taco Bell‘s partnership with playstation, Mattel’s Barbie dream closet coming to life online and in person at New York’s Fashion Week). Have one of those new valentines day themed starbucks cups? Show it to your Starbucks app on your smart phone and heart shaped flower petals will “fly” off of the cup (Click here for a demonstration).
- I think these technology integrated advertisement campaigns are very smart. They encourage the customer to go buy a new product as well as download an app that will continue to encourage them to purchase that product. I don’t normally buy tic tacs at the store, but now that I know that I can use tic tacs and my iphone together to play games, I might be slightly more interested in putting those tic tacs in my cart. This is just another way that advertisers are becoming more and more integrated into our daily lives, and it will be interesting to see how they take off from here.
Wasserman, T. (2012, February 14). Tic Tac Launches Augmented Reality-Enabled Times Square Billboards. Retrieved February 14, 2012, from Mashable.com website: http://mashable.com/2012/02/14/tic-tac-augmented-reality-times-square-billboards/
What’s the cheapest and easiest way to sell your product? Get people interested.
Guerrilla Marketing is a new trend that is becoming increasingly popular with companies today. Jay Conrad Levinson, who has been credited as the man who coined the phrase, says,
soul and essence of guerrilla marketing is — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
These guerrilla style campaigns have been popping up everywhere, Most recently TechCrunch highlighted this example for the upcoming 20th Century Fox Film, Chronicle. Using the technique in New York City.
With the help of Thinkmodo (A viral video marketing agency) the film studio created 3 flying “people” and set them loose on the the New York City Skyline. Check it out:
The hope with campaigns like these are always to drum up some word of mouth about the new product or project and to get consumers not only involved, but excited about what’s to come. Often these campaigns don’t cost the company very much money out of pocket and have the ability to create tons of buzz.
My personal favorite example of Guerrilla marketing involved just a simple billboard posting. New York City based advertising agency Saatchi & Saatchi was having construction done on their reception area, requiring them to board up their store front area for a few days. Well in the middle of the night rival advertising agency TBWA pulled a clever guerrilla technique that only required a poster and some glue:
These Guerrilla strategies are so simple and creative, it is easy to see why so many companies are starting to turn here to get a
cheap Clever word out about new projects and products.
Donovan, J. (2012, January 30). Techcrunch. Retrieved from http://techcrunch.com/2012/01/30/flying-people-spotted-over-new-york-city-film-at-nine/
A project started in August 2010 has had an amazing push based on the internet, and it asks just one simple thing from its contributors, to be genuine. This article on mashable considers the One Hello World project as sort of an ‘audio PostSecret‘. Where people can call in anonymously this telephone number (316) 247-0421 and leave voicemail messages about anything they desire. The creator of this project has chosen to remain anonymous as well, he says it’s because the project isn’t about him. He got the idea while recording one night, he had his friends call and explain happiness in a voicemail- and One Hello World was born. After the word of the project spread through Facebook and Google Voice the voicemails flew in, they average about 400 a week. The website states that the goal of the project is simple:
Ultimately, the project strives to foster compassion by not only offering an open ear to those who phone in, but by encouraging all to take a moment and listen to what people from different perspectives have to say.
The project is truly beautiful, it lets listeners hear right into someone else’s world in approximately a two minutes and thirty seconds. Some are dark, some are up beat- but they all have one thing in common; They are all extremely human and genuine. Here are a few examples:
“I Wake Up Holding my Alarm Clock”
“Movies When you Die”
“RollerCoasters Worth Living For”
And being a sappy rom-com movie loving girl- this one is my favorite I’ve listened to:
“Love Me When We’re Old”
If you want to listen to more click here, or if you feel that you have a story to share call (316) 247-0421.
- These voices are raw and real. And this project truly shows how amazing the internet can be, no one here is trying to gain fame- they are all just anonymous people together to produce a unique project. And I think it proves again that the power of the human voice, is more compelling than any 140-character tweet or status update.
APA Citation: Erickson, Christine. (2012, Jan 22). Mashable. Retrieved from http://mashable.com/2012/01/22/one-hello-world/
One hello world. (n.d.). Retrieved from http://onehelloworld.com/